Online shopping has become the new normal in commerce. As the internet transforms into a platform for businesses to sell and offer their products and services, even the beauty industry dominates the digital space as their own. To date, Amazon is still the leading e-retailer in the US, closing its net sales to $386 billion in 2020.
Therefore, it makes sense for beauty brands to take over Amazon to market their products and see more sales in the future. But how do beauty brands get the most out of their Amazon listings—by optimizing, here are the best practices for generating better results.
- Maximize Amazon’s Advertising Platform
Amazon has its advertising platform. With the features that Amazon offers, your product listing promotion is easy. The platform allows you to manage your campaign, including targeting, location, pricing, and inventory management.
You can make use of Amazon’s basic targeting options like location and interests. Also, you can create advanced campaigns to tackle the customers specifically who are looking for your product at a lower cost.
- Utilize Target Keywords
The more keywords your product has, the better it will be ranked. Since targeting keywords helps achieve higher rankings, it will be beneficial for your business.
Amazon has a keyword tool to help you achieve better results. This tool is exclusive to Amazon, and it provides you with data about what search keywords are searched for the most and correlated to your product.
- Improve Listing Titles
While optimizing Amazon listings, your product titles should be as descriptive as possible. This way, it will be easier for potential customers to recognize your product at a glance.
To boost your product title, use keywords in the title supported by relevant images. Also, make sure to include your brand name and relevant additional information about the product.
- Write an Effective Product Description
A product description is like a preview of your product for your potential buyers. With the help of a product description, it will be easier for customers to understand what your product is. If your product is not new, include a section on what’s new and improved or what features are included with the product.
At the same time, the product description should also contain information about where the product is made, what materials it is made of, its usage, and so on. The descriptions should be about 200-400 words for the bullets and include a few features of the product. It is essential to add relevant media information to the product listing, such as images, videos, etc.
- Optimize Product Images
In Amazon, product images are a significant part of your product’s listing. Unfortunately, many sellers fail to utilize this feature to its fullest potential properly.
But is it tough to create the perfect product image? Not at all. The secret is to take good photos with the help of your smartphone if in a pinch, or preferably professional images. You primarily need to have a very high-quality primary image to entice shoppers to click on your listing or advertising so make sure you are taking advantage of good images.
Amazon is a highly competitive marketplace with thousands of sellers fighting for the highest spot. If you want to get ahead of your competitors and move up in the search results, the techniques mentioned above will help you get a better conversion rate. In the end, your business will reap benefits from these positive results.
Click Fluency is an Amazon advertising agency providing Amazon account management services to clients venturing into the eCommerce industry. Our goal is to provide Amazon account optimization services to people needing help maximizing their Amazon platforms online. Read more on how we can help, and contact us today.