Take the mystery out of selling on Amazon
What Is Amazon Marketing Cloud?
As a business owner, you may already invest considerable resources in Amazon advertising — and we won’t be surprised if the outcomes vary. Historically, it has been notoriously difficult to figure out what goes on behind the scenes of Amazon sales or track customer...
A Complete Guide to Amazon Seller Feedback
Here’s a question for you: What’s one of the best ways to score more sales on Amazon? The answer is a great seller feedback score! Many brands barely pay attention to their Amazon seller feedback score, and those that do may have no idea what it means. If you’re out...
How To Improve Customer Retention on Amazon
As an Amazon seller, you’ve worked hard for every customer and sale that you’ve scored. But how do you keep those customers coming back time and time again? It’s a question that stumps many brands, but luckily for you, Click Fluency is here with answers! In this...
How To Protect Your Brand on Amazon: 5 Tips
If your brand is thriving on Amazon but suddenly notice a drop in sales, you could be the victim of a shady seller who’s trying to take advantage of your business. As an experienced Amazon PPC management service agency, we know nefarious sellers love to...
What Is Amazon Product Attribute Targeting?
The triumphs of Amazon and its vast eCommerce marketplace are a sweet siren song for sellers worldwide — all 9.5 million of them. But succeeding in such a fiercely competitive digital landscape requires a comprehensive knowledge of Amazon marketing strategies and how...
A Guide to Amazon Keyword Match Types
As a seller on the world’s largest eCommerce platform — we’re talking about Amazon, of course — the performance of your ad strategies can make or break your success. One of the most common types of Amazon advertising is pay-per-click, or PPC. Today, we’ll explain all...
What Is Amazon A+ Content for Sellers?
With so many sellers on Amazon, you need to leverage every opportunity to stand out from the crowd if you want your online business to be successful in the marketplace. One of the opportunities you have to distinguish yourself from other sellers is Amazon A+ content....
What Are Impressions in Amazon Advertising and How Do You Increase Them?
If you’re new to selling on the Amazon Marketplace, you might be wondering, “What are impressions in Amazon advertising?” When your Amazon ads don’t get enough impressions, your online business suffers from a lack of sales, and your return on investment...
Amazon Headline Search Ads: A Complete Guide
You may have heard of Amazon Sponsored Ads, but that’s not the only advertising method this e-commerce giant offers. Amazon Headline Search Ads can increase your brand’s visibility and get your products in front of more customers, which may translate to higher sales...
Amazon Restricted Keywords List: A Brief Guide
If your product pages aren’t showing up on Amazon, it’s possible that you’ve used a term or phrase that’s on the Amazon restricted keywords list. Amazon doesn’t publish its list of banned keywords, though, so it can be hard to know where you went wrong. In general,...
How to Promote Amazon Products on Pinterest
Isn’t Pinterest just for pictures of people’s kids, pets, and DIY projects? That’s what many Amazon sellers think, so they don’t bother spending time with this popular visual platform. Instead, they opt for advertising on Facebook, Twitter, and other social media...
How to Create an Amazon Landing Page That Converts
If you sell products on Amazon, a custom-built landing page is your chance to shine. You might wonder why you need an Amazon landing page if you’re using an Amazon PPC management service and customers can easily find your products already. One of the most...