From the day it showed up to today, Amazon has been non-stop growing, becoming one of the biggest if not the biggest retail giant in the e-commerce world. In fact, Amazon enjoys 50% of all online transactions there in the US alone. This is all thanks to the fact that,...

Shoppers are moving their primary shopping experiences online, and opportunities to leverage your brand management are growing every day. As an Amazon merchant, it’s imperative to craft a brand that guides consumers to your products, builds a strong connection with...

As an Amazon business owner, you may find that you're doing too much—vetting vendors, fulfilling orders, marketing the brand, and handling customer service. But you can free up some of your time by working with an Amazon consultant. If you always find yourself short...

Amazon Pay-per-click (PPC) is an excellent online advertising tactic for online sales. It drives sales for businesses that are already established on Amazon and makes it easier for them to expand their market. However, to get started with Amazon PPC, businesses must...

Amazon is one of the largest e-commerce platforms worldwide, which means that it has buyers from locations around the world. This can be especially helpful for businesses owners who are interested in selling their retail products online. If you are serious about...

68% of shoppers are influenced by customer reviews, while only 12% don't allow reviews to influence their buying decision. 42% of shoppers admitted that negative reviews make them veer away from a purchase. Because online customers aren't able to try out products...

The customer journey is becoming more and more complex. In the past, it was simple to know when consumers were visiting your location: They just needed to walk inside and make a purchase. Nowadays, the journey is much more complicated. Consumers are using multiple...