If you’re a seller on Amazon, you already know how difficult it is to increase brand awareness and visibility on the world’s largest eCommerce platform. In a fiercely competitive and increasingly oversaturated digital landscape, one of the best ways to drive growth is...

As of summer 2021, there has been a new change in the Amazon description HTML rules. Now, the world’s undisputed ruler of eCommerce no longer supports or displays HTML tags on product pages. So, what does this mean for the thousands of sellers on Amazon? Don’t...

Have you ever heard the phrase, “Live by the sword, die by the sword?” As a seller on Amazon, customer reviews can be your best friends or worst enemies. According to Qualtrics data, 93% of consumers agree that reading online reviews influences their buying decisions....

Amazon—it’s not just a South American rainforest anymore. The eCommerce behemoth provides countless opportunities for retailers to profit by selling their products on the worldwide platform. However, developing a successful ad strategy is easier said than done, and...

Business owners, investors, and marketing professionals use key performance indicators (KPIs) to assess how well they’re doing in various advertising spaces. Amazon sellers must monitor Amazon advertising KPIs, such as conversion rate and return on ad spend, to...

Ranking high in Amazon search results means higher conversion rates and more sales for your business. Reaching your desired customer base can be challenging when you’re just one of the more than two million businesses using Amazon to sell their products. How do you...

Investing in an Amazon advertising campaign is a great way to organically reach a higher rank on Amazon's search page. Although increasing your listings' visibility doesn't necessarily guarantee more sales, strategic advertising can produce greater returns. However,...

Whether you are very new to using Amazon advertising or you are a well-established seller looking for ways to optimize your strategy, it’s critical to understand how Amazon bidding works. Developing good campaign bidding strategies can have a dramatic impact on your...

Amazon has grown into one of the world's most successful online retail companies. Amazon uses a business framework known as the flywheel model to provide an extensive selection of products and create self-sustaining growth. As a third-party seller, you can increase...

With competition on Amazon heating up as more vendors enter one of the world's largest online marketplaces, standing out is key to leveraging Amazon for business success. Every listing benefits from quality images, optimized descriptions, and great products that solve...

While potential buyers shop on Amazon, hundreds of sellers compete for their attention, so the buyer might click away from a product listing without buying. Running Amazon retargeting ads can be an effective way for you as a seller to boost your conversion rate and...

Amazon’s search advertising solution, Amazon Advertising, is increasingly becoming integral to vendors’ business growth. This platform is similar to Google’s pay-per-click (PPC) ads, which means you only pay when someone clicks on your ad. At Click Fluency, our Amazon...