According to data, about 72% of Amazon’s 2020 traffic was on mobile devices. Optimizing for mobile is a critical step for any Amazon seller who wants to increase traffic and sales. These are four things to consider when optimizing your listings for mobile Amazon shoppers.
1. What Optimizing for Mobile Is
Optimizing for mobile is the process of formatting the various components of your Amazon listings to look and function well on mobile devices. To accomplish this, you need to understand how your listings look and function on different devices by viewing your listings on a variety of platforms.
However, because you probably don’t own every type of mobile device a customer may be using, you can also emulate different devices in your browser.
2. How Optimizing for Mobile Improves Sales
Not only are you more likely to get mobile traffic if your listings are optimized, but a mobile-friendly site tends to generate more sales. If you have ever used a mobile device to browse the web, you have probably encountered sites that were frustrating to navigate.
Many customers will choose to look elsewhere for products if it is too difficult to browse your listings on their mobile devices.
3. Most Important Components for Optimizing for Mobile
You should optimize your entire listings for mobile, but there are certain parts of a listing you should pay particular attention to. The paragraphs of information in your product descriptions should be short and easy to read and begin with a compelling call to action. Make sure the first 80 characters of your title make an impact.
Prioritize choosing a high-quality image for your first image. Consider signing up for A+ Content, because this content works particularly well on mobile. Keep bullets short and concise. Only the first three will display on mobile, so put your most important points there.
Use the product information section to highlight your most important features, and include videos in the video shorts section of the listing.
4. Mobile Listing Defaults
Amazon utilizes a standard mobile layout that automatically makes several changes to your listing:
- Only the first 80 characters of the title display.
- Only the first 200 characters of the description displays.
- A maximum of seven images are displayed.
- Only three bullet points display after the description.
- A+ content appears before the description.
Though Amazon defaults to the above display parameters, listings sometimes appear differently on different devices. Because the images you use are the first thing the customer sees, it is important to make those images as compelling as possible to encourage buyers to stick around to read the rest of your listing.
This is doubly important because how long shoppers stay on your page affects both your sales and how well your listings rank in Amazon search.
How Click Fluency Can Help With Optimizing for Mobile
The team at Click Fluency can help you optimize every aspect of your Amazon listings, including how well they perform on mobile devices.
Letting us handle optimizing for mobile can save you the time-consuming effort of learning by trial and error. Contact us today to get started.
Sources:
https://clickfluency.com/optimization-of-your-amazon-account/
https://ecommerce-optimizer.com/amazon-mobile-optimization/
https://d.facebook.com/zontracks/photos/a.182815525684521/524048394894564/