Take the mystery out of selling on Amazon

Understanding Amazon Native Shopping Ads: A Quick Guide

Understanding Amazon Native Shopping Ads: A Quick Guide

Amazon is one of the biggest online retail giants in the world, and with such a wide product selection, it's easy to see why. Customers can find electronics, toys, and even groceries on the Amazon marketplace. How would you like to earn a piece of Amazon's...

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What You Need to Know About Amazon Duplicate Listings

What You Need to Know About Amazon Duplicate Listings

If you've ever seen competitor product pages that looks identical to yours, you may have stumbled upon Amazon duplicate listings. Amazon sellers can create duplicate listings accidentally, but some sellers make these listings deliberately in an attempt to boost their...

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What Is Reverse ASIN Lookup In Amazon?

What Is Reverse ASIN Lookup In Amazon?

Every product you sell on Amazon has a unique ASIN, or Amazon Standard Identification Number. At first glance, this number may not look important, but it's a key piece of data that you can use to help your business grow. As an Amazon seller, you've probably wondered...

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What Is a Good BSR on Amazon?

What Is a Good BSR on Amazon?

The Amazon Best Sellers Rank, or BSR, is a number that indicates how well a product is selling on Amazon. But what is a good BSR on Amazon? Basically, the lower the number, the better the product sells. All products on Amazon have a BSR as long as they've sold at...

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What Is Demand-Side Platform Targeting on Amazon?

What Is Demand-Side Platform Targeting on Amazon?

On an online marketplace as popular and expansive as Amazon, sellers have to be at the top of their advertising game to stand out from the crowd. Successful management of Amazon Ads requires a comprehensive digital marketing strategy that engages potential...

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Amazon Negative Keywords: How It Works

Amazon Negative Keywords: How It Works

Investing in a pay-per-click advertising campaign (PPC) on Amazon is a cost-efficient way to boost sales and drive customer traffic. With increasing levels of competition flooding the platform, developing effective PPC strategies is essential to any vendor’s success....

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Buy Box on Amazon: Why Should It Matter to Sellers?

Buy Box on Amazon: Why Should It Matter to Sellers?

In 2021, Amazon recorded over one and a half million active vendors on its platform — an astonishingly high volume for a single e-commerce company. With more sellers entering the market every year, it is becoming harder for some to stay afloat in this competitive,...

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Amazon Ads Automation: Pros and Cons

Amazon Ads Automation: Pros and Cons

If you’ve ever run an ad campaign on Amazon, you know that Amazon ads management can easily become a full-time job. Keyword research, competitor analysis, and bid strategies take a lot of time and don’t always deliver optimal results. Furthermore, strategies...

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Amazon Backend Keywords: A Complete Guide for Sellers

Amazon Backend Keywords: A Complete Guide for Sellers

Search engine optimization (SEO) isn’t just for search engines — the principles and techniques behind SEO are valuable in any situation where your product competes on a digital platform for visibility. Amazon also uses an algorithm to determine which products to show...

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Branded Keywords on Amazon: Should You Advertise Them?

Branded Keywords on Amazon: Should You Advertise Them?

Whether you’re selling products or services, pay-per-click (PPC) advertising lets you reach more customers and generate high-quality leads quickly and easily. One of the best channels for PPC is Amazon, and advertising on Amazon is an excellent option for driving...

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Setting an Amazon PPC Budget: Factors to Consider

Setting an Amazon PPC Budget: Factors to Consider

In the world of digital marketing, PPC advertising is one of the most popular means of attracting new customers, generating quality leads, and increasing revenue. If you're an Amazon seller, an effective ad campaign is critical to your business's success, especially...

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Amazon Sponsored Brand Ads: What You Need to Know

Amazon Sponsored Brand Ads: What You Need to Know

Selling millions of products each year partnered with various small and medium-sized businesses, Amazon dominates the e-commerce sphere. The retailer sees 13% of global e-commerce sales and nearly 40% of U.S. e-commerce.  As a business owner selling on...

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Amazon Restricted Products List: A Brief Guide

Amazon Restricted Products List: A Brief Guide

Amazon has built its empire on convenience and availability. Anyone can purchase virtually any product and have it on their doorstep as soon as the next day. However, that’s not exactly true. The Amazon Restricted Products list is quite extensive and exists to ensure...

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What Is a Good ACoS on Amazon?

What Is a Good ACoS on Amazon?

Amazon is the world’s leading online marketplace that lets anyone from small sellers to major corporations market their products to global audiences. Finding success advertising on Amazon requires careful data analysis to improve your listing techniques for optimal...

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7 Tips When Hiring an Amazon Advertising Expert

7 Tips When Hiring an Amazon Advertising Expert

If you’re a seller on Amazon, you already know how difficult it is to increase brand awareness and visibility on the world’s largest eCommerce platform. In a fiercely competitive and increasingly oversaturated digital landscape, one of the best ways to drive growth is...

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Amazon Description HTML Rules: What You Need To Know

Amazon Description HTML Rules: What You Need To Know

As of summer 2021, there has been a new change in the Amazon description HTML rules. Now, the world’s undisputed ruler of eCommerce no longer supports or displays HTML tags on product pages. So, what does this mean for the thousands of sellers on Amazon? Don’t...

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How To Handle Negative Reviews on Amazon

How To Handle Negative Reviews on Amazon

Have you ever heard the phrase, “Live by the sword, die by the sword?” As a seller on Amazon, customer reviews can be your best friends or worst enemies. According to Qualtrics data, 93% of consumers agree that reading online reviews influences their buying decisions....

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Amazon Advertising KPIs: What Should You Be Monitoring?

Amazon Advertising KPIs: What Should You Be Monitoring?

Business owners, investors, and marketing professionals use key performance indicators (KPIs) to assess how well they’re doing in various advertising spaces. Amazon sellers must monitor Amazon advertising KPIs, such as conversion rate and return on ad spend, to...

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Brief Guide to Keyword Ranking Strategy on Amazon

Brief Guide to Keyword Ranking Strategy on Amazon

Ranking high in Amazon search results means higher conversion rates and more sales for your business. Reaching your desired customer base can be challenging when you’re just one of the more than two million businesses using Amazon to sell their products. How do you...

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What Is a Good RoAS on Amazon?

What Is a Good RoAS on Amazon?

Investing in an Amazon advertising campaign is a great way to organically reach a higher rank on Amazon's search page. Although increasing your listings' visibility doesn't necessarily guarantee more sales, strategic advertising can produce greater returns. However,...

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How Amazon Bidding Works: Strategies and Tips

How Amazon Bidding Works: Strategies and Tips

Whether you are very new to using Amazon advertising or you are a well-established seller looking for ways to optimize your strategy, it’s critical to understand how Amazon bidding works. Developing good campaign bidding strategies can have a dramatic impact on your...

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Amazon Advertising Flywheel: How It Works

Amazon Advertising Flywheel: How It Works

Amazon has grown into one of the world's most successful online retail companies. Amazon uses a business framework known as the flywheel model to provide an extensive selection of products and create self-sustaining growth. As a third-party seller, you can increase...

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Product Videos on Amazon: Best Practices

Product Videos on Amazon: Best Practices

With competition on Amazon heating up as more vendors enter one of the world's largest online marketplaces, standing out is key to leveraging Amazon for business success. Every listing benefits from quality images, optimized descriptions, and great products that solve...

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Guide to Amazon Retargeting Ads

Guide to Amazon Retargeting Ads

While potential buyers shop on Amazon, hundreds of sellers compete for their attention, so the buyer might click away from a product listing without buying. Running Amazon retargeting ads can be an effective way for you as a seller to boost your conversion rate and...

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What Is a Sponsored Product on Amazon?

What Is a Sponsored Product on Amazon?

Amazon’s search advertising solution, Amazon Advertising, is increasingly becoming integral to vendors’ business growth. This platform is similar to Google’s pay-per-click (PPC) ads, which means you only pay when someone clicks on your ad. At Click Fluency, our Amazon...

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