Whether someone is shopping for a dog bed, a new pair of shoes, or a household cleaning kit, they will likely come across the “Amazon’s Choice” marker somewhere in their search results. What does Amazon’s Choice mean when you see it next to a listing? This guide will...

For several years, Amazon sellers and shoppers alike saw the challenges of counterfeit products. Vendors would see malicious parties hijacking their brand and sending counterfeit products to customers. Consumers end up spending money only to receive a product that...

If you're getting started in the world of Amazon marketing, you might have seen acronyms like TACoS and ACoS. But what do these terms mean, and when it comes to TACoS vs. ACoS, which is more important to your business?  The short answer is that they're both...

Do you have trouble cutting through the competition and noise when you sell your products on Amazon? While Amazon internal marketing seems complicated, with the right strategies and tips, you can create an effective marketing strategy to increase clicks and sales....

Selling on Amazon can be a fantastic way to build your brand, but it only takes one bad actor to damage your reputation. Enter Amazon Brand Registry, a program that safeguards your intellectual property from violations that could hurt your good name. This program...

Interested in selling on Amazon but don’t want to handle storage and shipping alone? FBA (Fulfilled by Amazon) could be just what you’re looking for. The FBA program makes it easy to build your Amazon business, and it comes with plenty of perks for sellers. However,...

In 2022, Amazon was the third-largest company in the world in terms of revenue. With millions of customers and sellers on the platform, it’s one of the biggest e-commerce sites ever. Whether you’re a small or large business, Amazon has room for you. However, because...

Many sellers on Amazon hope to increase their sales profit margin and ROI on Amazon. But what is ROI on Amazon, and how do you increase earnings as an Amazon seller? You have several types of sales channels to choose from, as well as different pricing...

As an Amazon seller, you may know that running PPC ads can prove lucrative for your business. But setting up these ads the right way is essential to your ROI.  You don’t just want to create a campaign, set it on “Auto,” and walk away. Instead, take the time to...

Every day, you check your Amazon product listings for new reviews from customers. And every day, you end up disappointed.  What if you could just buy reviews instead of collecting them organically? As long as they look authentic, they’ll be just as good as the...

If you’re paying for Amazon PPC ads, you want to ensure they’re improving your Amazon listing traffic and sales. Throwing away ad money each month won’t do much to help your business, and it will cut into your revenue. Keeping a close eye on your PPC...

If you sell products on Amazon, you know the platform is a dog-eat-dog world. How do you make your listings stand out among the many similar products and sellers?  First, you need to make sure plenty of people see your listings. Organic sales stem from...

As a business owner, you may already invest considerable resources in Amazon advertising — and we won’t be surprised if the outcomes vary. Historically, it has been notoriously difficult to figure out what goes on behind the scenes of Amazon sales or track customer...

Here’s a question for you: What’s one of the best ways to score more sales on Amazon? The answer is a great seller feedback score! Many brands barely pay attention to their Amazon seller feedback score, and those that do may have no idea what it means. If you’re out...

As an Amazon seller, you’ve worked hard for every customer and sale that you’ve scored. But how do you keep those customers coming back time and time again? It’s a question that stumps many brands, but luckily for you, Click Fluency is here with answers! In this...

If your brand is thriving on Amazon but suddenly notice a drop in sales, you could be the victim of a shady seller who’s trying to take advantage of your business. As an experienced Amazon PPC management service agency, we know nefarious sellers love to...

The triumphs of Amazon and its vast eCommerce marketplace are a sweet siren song for sellers worldwide — all 9.5 million of them. But succeeding in such a fiercely competitive digital landscape requires a comprehensive knowledge of Amazon marketing strategies and how...

As a seller on the world’s largest eCommerce platform — we’re talking about Amazon, of course — the performance of your ad strategies can make or break your success. One of the most common types of Amazon advertising is pay-per-click, or PPC. Today, we’ll explain all...

With so many sellers on Amazon, you need to leverage every opportunity to stand out from the crowd if you want your online business to be successful in the marketplace. One of the opportunities you have to distinguish yourself from other sellers is Amazon A+ content....

You may have heard of Amazon Sponsored Ads, but that’s not the only advertising method this e-commerce giant offers. Amazon Headline Search Ads can increase your brand’s visibility and get your products in front of more customers, which may translate to higher sales...

If your product pages aren’t showing up on Amazon, it’s possible that you’ve used a term or phrase that’s on the Amazon restricted keywords list. Amazon doesn’t publish its list of banned keywords, though, so it can be hard to know where you went wrong. In general,...

Isn’t Pinterest just for pictures of people’s kids, pets, and DIY projects? That’s what many Amazon sellers think, so they don’t bother spending time with this popular visual platform. Instead, they opt for advertising on Facebook, Twitter, and other social media...

If you sell products on Amazon, a custom-built landing page is your chance to shine. You might wonder why you need an Amazon landing page if you’re using an Amazon PPC management service and customers can easily find your products already. One of the most...

Amazon is one of the biggest online retail giants in the world, and with such a wide product selection, it's easy to see why. Customers can find electronics, toys, and even groceries on the Amazon marketplace. How would you like to earn a piece of Amazon's...

If you've ever seen competitor product pages that looks identical to yours, you may have stumbled upon Amazon duplicate listings. Amazon sellers can create duplicate listings accidentally, but some sellers make these listings deliberately in an attempt to boost their...

Every product you sell on Amazon has a unique ASIN, or Amazon Standard Identification Number. At first glance, this number may not look important, but it's a key piece of data that you can use to help your business grow. As an Amazon seller, you've probably wondered...

The Amazon Best Sellers Rank, or BSR, is a number that indicates how well a product is selling on Amazon. But what is a good BSR on Amazon? Basically, the lower the number, the better the product sells. All products on Amazon have a BSR as long as they've sold at...

On an online marketplace as popular and expansive as Amazon, sellers have to be at the top of their advertising game to stand out from the crowd. Successful management of Amazon Ads requires a comprehensive digital marketing strategy that engages potential...

Investing in a pay-per-click advertising campaign (PPC) on Amazon is a cost-efficient way to boost sales and drive customer traffic. With increasing levels of competition flooding the platform, developing effective PPC strategies is essential to any vendor’s success....

In 2021, Amazon recorded over one and a half million active vendors on its platform — an astonishingly high volume for a single e-commerce company. With more sellers entering the market every year, it is becoming harder for some to stay afloat in this competitive,...

Amazon has become an essential tool for many businesses to boost their profits and stay ahead in a competitive global market. Product listings make it easy for customers to view brands, item descriptions, and reviews that influence their decision-making while...

Search engine optimization (SEO) isn’t just for search engines — the principles and techniques behind SEO are valuable in any situation where your product competes on a digital platform for visibility. Amazon also uses an algorithm to determine which products to show...

Whether you’re selling products or services, pay-per-click (PPC) advertising lets you reach more customers and generate high-quality leads quickly and easily. One of the best channels for PPC is Amazon, and advertising on Amazon is an excellent option for driving...

In the world of digital marketing, PPC advertising is one of the most popular means of attracting new customers, generating quality leads, and increasing revenue. If you're an Amazon seller, an effective ad campaign is critical to your business's success, especially...

Amazon has built its empire on convenience and availability. Anyone can purchase virtually any product and have it on their doorstep as soon as the next day. However, that’s not exactly true. The Amazon Restricted Products list is quite extensive and exists to ensure...

Amazon is the world’s leading online marketplace that lets anyone from small sellers to major corporations market their products to global audiences. Finding success advertising on Amazon requires careful data analysis to improve your listing techniques for optimal...

If you’re a seller on Amazon, you already know how difficult it is to increase brand awareness and visibility on the world’s largest eCommerce platform. In a fiercely competitive and increasingly oversaturated digital landscape, one of the best ways to drive growth is...

As of summer 2021, there has been a new change in the Amazon description HTML rules. Now, the world’s undisputed ruler of eCommerce no longer supports or displays HTML tags on product pages. So, what does this mean for the thousands of sellers on Amazon? Don’t...

Have you ever heard the phrase, “Live by the sword, die by the sword?” As a seller on Amazon, customer reviews can be your best friends or worst enemies. According to Qualtrics data, 93% of consumers agree that reading online reviews influences their buying decisions....

Amazon—it’s not just a South American rainforest anymore. The eCommerce behemoth provides countless opportunities for retailers to profit by selling their products on the worldwide platform. However, developing a successful ad strategy is easier said than done, and...

Business owners, investors, and marketing professionals use key performance indicators (KPIs) to assess how well they’re doing in various advertising spaces. Amazon sellers must monitor Amazon advertising KPIs, such as conversion rate and return on ad spend, to...

Ranking high in Amazon search results means higher conversion rates and more sales for your business. Reaching your desired customer base can be challenging when you’re just one of the more than two million businesses using Amazon to sell their products. How do you...

Investing in an Amazon advertising campaign is a great way to organically reach a higher rank on Amazon's search page. Although increasing your listings' visibility doesn't necessarily guarantee more sales, strategic advertising can produce greater returns. However,...

Whether you are very new to using Amazon advertising or you are a well-established seller looking for ways to optimize your strategy, it’s critical to understand how Amazon bidding works. Developing good campaign bidding strategies can have a dramatic impact on your...

Amazon has grown into one of the world's most successful online retail companies. Amazon uses a business framework known as the flywheel model to provide an extensive selection of products and create self-sustaining growth. As a third-party seller, you can increase...

With competition on Amazon heating up as more vendors enter one of the world's largest online marketplaces, standing out is key to leveraging Amazon for business success. Every listing benefits from quality images, optimized descriptions, and great products that solve...

While potential buyers shop on Amazon, hundreds of sellers compete for their attention, so the buyer might click away from a product listing without buying. Running Amazon retargeting ads can be an effective way for you as a seller to boost your conversion rate and...

Amazon’s search advertising solution, Amazon Advertising, is increasingly becoming integral to vendors’ business growth. This platform is similar to Google’s pay-per-click (PPC) ads, which means you only pay when someone clicks on your ad. At Click Fluency, our Amazon...