If you’re a seller on Amazon, you already know how difficult it is to increase brand awareness and visibility on the world’s largest eCommerce platform. In a fiercely competitive and increasingly oversaturated digital landscape, one of the best ways to drive growth is by handing the reins over to an Amazon advertising expert. For new sellers, learning effective management of Amazon ads and promotional campaigns can be a near-insurmountable task.
However, with a marketing professional’s talent, skills, and expertise, you can take the first steps toward attaining those business goals and developing a successful advertising strategy. Keep reading as the Amazon professionals from Click Fluency discuss seven of the most important tips to remember when searching for an experienced Amazon advertising agency.
Searching for a Top-rated Amazon Advertising Agency? Use These 7 Tips To Sort Through the Good, the Bad, and the Ugly
With over two million sellers on Amazon, your chances of developing and maintaining successful campaigns and marketing strategies exponentially increase when you have help from experienced professionals. Below, we’ve listed seven essential tips and advice you can leverage during your search to help you discover the best Amazon advertising agency for your brand.
1. Define Your Goals and Desired Results
Consider this: Would you choose a college without knowing what to study? Of course not. Therefore, the first step in your search for an Amazon advertising agency should be to develop and define the ultimate business goals and the results you hope to achieve.
For example, do you want to start an Amazon PPC campaign using Sponsored Products ads? Are you trying to expand visibility into new target markets? Think about the direction you’d like your brand to go in, then use those goals to narrow down your choices.
2. The Best Agencies Have a Proven Track Record of Success
A critical factor to consider when hiring an Amazon advertising expert is the agency’s track record. Do they have an extensive portfolio of clients? How have they helped those clients succeed on Amazon? Start by asking them to show you case studies or data illustrating how their efforts have produced measurable results. Don’t be afraid to ask for specifics.
For example, the top-performing agencies should have blogs, webinars, infographics, whitepapers, or workshops demonstrating their expertise and deliverable results. Next, ask this question: What unique selling points and characteristics give them an edge over the competition? Simply put, why should you choose them over any other company?
3. Choose an Agency With a Structured Process
When marketing your brand—whether on Amazon or elsewhere—the best, most successful, and highest-converting campaigns have a data-driven, structured, and goal-oriented process. Monitoring key performance indicators and benchmarking campaign progress is the best way to measure the success and efficacy of a marketing strategy. Without a detailed, carefully thought-out process, you’re just rolling the dice, crossing your fingers, and praying it will produce results.
The most successful marketers know every client should have a bespoke campaign, which is why they always start with a core strategy and work from there to develop a new, custom-built campaign.
4. Choose an Agency Offering a Diverse Range of Services
Improve your chances of success and growth by partnering with an Amazon marketing agency that offers clients a diverse range of services. While there are plenty of hyper-specialized advertising agencies, you may have better luck choosing a team of experts with diverse skill sets. Versatility is key, and maintaining a results-driven marketing strategy on Amazon often requires an omnichannel approach.
For example, the Amazon advertising platform contains three primary categories:
- Amazon Search Engine Optimization (SEO): Keyword research, A+ pages, product description optimization
- Amazon Pay-per-Click (PPC): Sponsored Products and Product Display Ads
- Amazon Demand Side Platform (DSP): Automated ad-buying and third-party promotion/ad campaigns
A well-rounded ad agency will have experience developing and managing successful campaigns for all three categories. The top sellers on Amazon earned their spot by leveraging every resource and tool at their disposal. Therefore, emulating that strategy will only benefit your brand in the long run.
5. Avoid Agencies That Make Grandiose Promises
It may sound cliché, but it’s an undeniable fact: If it sounds too good to be true, it is. Should you come across agencies that are over-eager and promise to deliver incredible results, cross them off your list. If a potential candidate guarantees a sky-high conversion rate or rapid results, ask them for data, evidence, or case studies to support their claims. Avoid working with any agency that comes off as cocky, arrogant, unprofessional, or overly zealous.
6. Browse Through Client Reviews and Testimonials
When you shop online, what’s the first thing you do? Read product reviews and testimonials from past customers. Therefore, it’s also crucial to read reviews from current and past clients before you hire an ad agency. Customer reviews provide a wealth of vital information and valuable insights regarding the agency’s track record, reputation, and service.
7. Don’t Base Your Decision Entirely on Price
Don’t misunderstand: Pricing should be an important consideration when hiring an Amazon ad agency. However, advertising cost should not be the only factor, nor should it be a deal-breaker—within reason, of course. Agencies offering dirt-cheap prices are either subpar or unlikely to dedicate enough time to your account. Find that fine line of compromise between quality and cost when narrowing down your choices.
Forget the Rest and Choose the Best by Partnering With the Amazon Advertising Experts at Click Fluency
At Click Fluency, we know how important it is to find an Amazon advertising expert to help your brand thrive on the world’s largest eCommerce platform. With our professional experience, skills, and unrelenting drive to succeed, our team has what it takes to drive growth for your brand and develop a successful campaign for your Amazon store. Interested in learning more? Want to know whether Amazon ads are still worth it in 2022? Reach out to Click Fluency today and schedule a call with our talented team of marketing experts.