Ecommerce is a great business opportunity, and the web traffic that Amazon receives each day makes for practically limitless sales potential. Nearly 1.6 million Amazon packages are shipped each day, with a rough average equaling about 18.5 orders each second. In the health and beauty sector, Amazon sales account for almost 45% of the e-commerce sales in health and personal care products across the United States each year. This is great news for you, provided you know these tips for help selling on Amazon.
Enhance Your Product Images To Help Selling on Amazon
There are thousands of sellers and millions of products on Amazon, and you have just seconds to capture the eye of the consumer. Visually, your product needs to be exciting and relevant. Impact images have a significant impact on buying decisions, particularly on Amazon. This is a frontline effort to attract the right consumer to your product.
A poor-quality image will turn away potential conversions. Though Amazon has imaging requirements, you must present more than the required product on the white background image. Use remaining image slots to show variations in applications or uses and use 360-degree imaging for optimum interest and engagement.
Take Advantage of Backend Search Terms
You can improve your visibility on Amazon by refining your backend search terms. While the most important keywords need to be included in the title of the listing, the description and bullet points, use backend search terms for additional keywords. Don’t repeat words and avoid the use of fillers like “for,” “by” and “a” and take out unnecessary commas. Punctuation counts against the 250 character limit. For example, instead of listing “red hat, green hat, blue hat,” streamline it to “red hat green blue.” This an easy trick if you need help selling on Amazon.
Create a Story in the Description
With all of the product options available, the lists of features and benefits can start to look very similar between items. Rather than spend your description convincing shoppers to buy your product, spend the time highlighting the ways the product will enhance their lives or solve a problem they are facing. One of the best ways you can help selling on Amazon be more profitable is through providing clear, relevant examples of how the product is exactly what the consumer needs. Personalize and dramatize the description, compelling consumers to want a part of the action.
Establish a Pricing Strategy That Is Flexible
As with any sales effort, the price point is a factor in both attracting consumer attention and keeping a brand competitive but profitable. A flexible pricing strategy will have a key impact on how your exposure and sales grow. There are three options: the rule-based, manual or algorithmic strategy.
Manual allows you to change the price as needed and work well when there are few products. Algorithmic sets an ideal price given the market conditions, but real-time data aids in repricing measures on a variety of metric factors. Rule-based creates a price change according to the competition with the main goal to keep the lowest price.
Share Great Content for Help Selling on Amazon
You can gain a lot of traffic to your Amazon page through great content. Social media channels should be the first step in content delivery, though you should follow up by establishing a personal e-commerce website. By having a regular medium for content delivery, you can build up a loyal base of customers.
The content should be relevant to your brand and product, but it should support the goal of attracting consumer interest by solving a problem or addressing a need. Content should create awareness and provide an opening into product consideration. As traffic increases with your content, focus on conversion. Send customers who are ready to make a purchase to your Amazon listing.
Manipulate the Numbers to Your Advantage
Many studies have been done on the ways prices and numbers affect a buyer’s decision. While you will commonly see items priced right up to the 99-cent mark, consumers have realized the point of this sales tactic. Customers who see all of your products sold at this price point may feel that your company is trying to con or fool a customer into thinking you have lower prices simply because of how the total is just under the next even dollar amount. Play with the numbers if you really want to grab consumer attention. Experiment with marking an item to 49 or 69 cents rather than 99 cents.
Tap Into Influencer Marketing for Help Selling on Amazon
Your products may sell more quickly if you reach out to the influencers in your market niche. Influencers already have a loyal following, and with their support for your products, they can bring more consumers to your brand. Reach out to YouTube stars or noted Instagrammers for an honest product review. Ask if they would host a demo or do a video unboxing for your key products. With their help, your product can get prime attention from thousands or potentially millions of consumers who already trust the influencer.
Use Instagram More Often
Instagram has just about caught up to Facebook with regard to social media popularity. This is a great way for e-commerce businesses to use the power of images to capture attention. With both the feed and story feature, Instagram posts can highlight products to a demographic that is most likely to make a purchase.
For those who have a Fulfillment by Amazon seller account, you can drive traffic straight to a landing page through a social media promo code. If you have just shared product-related content, the code will take the user directly to your items, improving the chances of making a sale. Instagram Ads, whether video, story or carousel, are other marketing options.
Partner With Experts for Help Selling on Amazon
There are times when you need to bring in the experts to take your business to the next level. If you need help selling on Amazon, the team at Click Fluency is ready to help. With our customized growth strategies that are data-driven, you can dominate your niche in the Amazon Marketplace. Contact us today.
Sources
https://landingcube.com/amazon-statistics/
https://www.emarketer.com/content/amazon-s-health-and-beauty-sales-soar
https://www.nchannel.com/blog/amazon-selling-tips/
https://www.forbes.com/sites/forbesbusinesscouncil/2020/09/30/tips-for-new-sellers-on-how-to-navigate-amazon/
https://www.forbes.com/sites/theyec/2019/03/22/selling-on-amazon-10-things-to-consider-in-order-to-make-the-most-of-your-efforts/