Top 10 Reasons To Sell Stuff on Amazon

Building your own selling platform and convincing customers to visit it and make purchases is a huge obstacle for many new sellers. Selling on Amazon is a way to leverage one of the most popular e-commerce sites in the world to launch your brand. These are 10 of the top reasons to sell stuff on Amazon.

1. Low Costs To Sell Stuff on Amazon

A traditional brick-and-mortar retail business can cost thousands of dollars to get started. Not only do you have to spend the money to purchase or manufacture the products you want to sell, but you have to pay for a physical location to sell from.

However, when you sell stuff on Amazon, all you need is a computer, a smartphone, some basic supplies and a bit of space. Small Amazon businesses can easily be run out of your home to start, particularly if you choose to use the Fulfillment by Amazon option for storing and shipping your products.

2. Prime Customers

Amazon Prime members spend an average of $1,400 per year. With Amazon continually expanding the benefits of Prime membership, more Amazon customers are signing up for the service all the time. There are currently 200 million Prime members globally, which represents an increase of 50 million subscribers since 2019.

Sellers who use Fulfillment by Amazon automatically qualify to sell their products through Amazon Prime. There is also a Seller Fulfill Prime option for other sellers, but it currently has a waitlist.

3. Established Customer Base

Businesses that start from scratch with no customer base can take a long time to start making regular sales. However, when you sell stuff on Amazon, you have access to the platform’s over 213 million unique visitors every month.

Amazon shoppers spend more time shopping on the site than on the nine next most popular e-commerce sites combined.

4. No Tech Knowlege Required

A professional-looking and functioning website is critical for any successful online business. E-commerce sites can be complex and many business owners do not have the technical skills required to create a high-quality site on their own.

When you sell stuff on Amazon, there is no need to pay someone to design a site for you because the work is already done. All you need to do is use the easy drag-and-drop tools provided by Amazon to create your Amazon store and product listings.

Amazon already ranks near the top of the search results for many product categories, so you don’t have to worry about search engine optimization. The company also has done the hard work of creating a user-friendly and secure shopping cart for your customers to use.

5. Ability To Sell Stuff on Amazon With the Big Players

Unlike platforms such as eBay, Amazon does not emphasize seller reviews. This makes it easier for small sellers to compete with larger, more established sellers.

Because Amazon has already done the work to show up on the front page of most shopping search results, it’s much easier for a small business to get noticed when selling on Amazon than by selling on its own website.

6. Positive Customer Experiences

Amazon is known for fast shipping and excellent customer service. When you sell stuff on Amazon, you don’t have to start from ground zero when it comes to building trust with customers. Amazon customers know that they can make purchases from Amazon with the confidence that if anything goes wrong, Amazon will make it right.

When you use Fulfillment by Amazon, Amazon takes care of refunds and returns for you. This means you can focus on your main business without the need to take time out for customer service issues or to hire a large customer service staff.

7. Customer Trust and Security

Amazon has quality control measures in place to ensure customers receive authentic products and enforces its anti-counterfeiting policy by using a variety of counterfeit detection tools. It also offers various tools to brand owners who sell on Amazon so that they can protect their brand from being counterfeited.

Additionally, Amazon employs world-class security features that protect customer payment information and prevent customers from receiving spam emails from sellers. When you sell stuff on Amazon the company’s good reputation transfers to you.

8. No Need To Deal With Shipping

If you prefer to maintain full control over shipping your products, you can. However, if you would rather focus your resources on selling, you can use the Fulfillment by Amazon option and let Amazon handle the shipping for you. This ensures that your products will reach customers quickly.

It also means you are less tied down to a geographic location. Because you don’t have to directly ship products to customers, you can conduct your Amazon business anywhere in the world. Whether you are taking a family vacation or attending a trade show, you don’t have to worry about your orders shipping out on time while you are gone. You also won’t need to staff a shipping department.

9. Scalability

Because you can allow Amazon to handle the logistics end of your business, you can easily scale your business up or down when you sell stuff on Amazon. As you gain more customers and sell more products, you won’t need to purchase more warehouse space and hire more employees to handle shipping and customer service.

Amazon already has more than 185 fulfillment centers located around the globe and the company is adding more all the time. Additionally, Amazon has a workforce of over one million employees to draw on.

10. Higher Sales Prices

People who shop on auction sites, such as eBay, are expecting to get discounted rates on products. Amazon is a more traditional retailer.

While Amazon shoppers are still price-conscious, prices on the site are closer to what you would find in a typical retail outlet, while eBay prices are closer to the wholesale market.

Click Fluency Can Help You Sell Stuff on Amazon

These are just a few of the great reasons to sell stuff on Amazon. The team at Click Fluency can help you optimize your Amazon account so that you get the most out of your Amazon sales. Contact us today to get started.