Any already-established company new to selling on Amazon will make some common mistakes. It can take some time to resolve these issues before your brand is ready to sell. The top mistakes when you start selling on Amazon can cost you thousands of dollars.
Knowing the most common Amazon seller mistakes is helpful if you’re looking to save valuable time and avoid account suspension. By following the Amazon seller guidelines’ fine print, you can increase your Amazon sales and prevent your business from tanking on the platform.
In addition to following all Amazon seller account guidelines, your business should bring its own brand awareness strategy to the Amazon marketplace and other platforms. Avoiding mistakes in these areas is crucial for customer retention.
Top Mistakes to Avoid When Selling on Amazon
It’s easy to make mistakes with a new seller account. With so many guidelines to follow, you could risk suspension over something minor. Amazon does not tolerate any seller guideline encroachments.
Whether related to Amazon guideline violations or improper optimization from your company, Amazon sellers’ mistakes vary. The top five mistakes to avoid include:
· Launching pay-per-click advertisement campaigns with no strategy or little research
· Choosing products that don’t give you a significant profit
· Not managing your Amazon product inventory properly
· Improper product listing optimization
· Selling products many other sellers offer
By avoiding these mistakes, your Amazon business will have a more competitive edge. You’ll be a top example for new sellers, and you could experience a significant sales increase.
Launching an Amazon PPC Campaign without a Proper Strategy
Whether you have a decades-old brand or your business is only a couple of years old, you need a strategy for marketing and advertising. Companies looking to sell products need to create brand awareness. Using Amazon’s pay-per-click advertising services, you can launch your PPC campaign.
If people don’t know about your brand’s products, they won’t know to search for them. With an advertisement campaign, you can display your products online and convince people to click through. However, it would help if you had a specific strategy and plan for an advertisement campaign.
Which social media platforms do you want to use to advertise? Who is your target audience? Why should they choose your product over someone else’s?
Answering these questions can help you create business ideas and determine how to carry out your campaign. Additionally, conducting keyword research will help you find the right keywords that rank highly and target the demographic you want. Be sure you understand how pay-per-click campaigns work to maximize your investment.
Not Choosing Profitable Products
If your brand is already in a profitable niche or has a considerable following, you may have luck with online sales soon after joining Amazon. However, most companies struggle when starting on Amazon.
The products you sell determine your potential success. Popular products like clothing or electronic gadgets typically sell more frequently and for higher prices than less popular items.
Selling products with high profit margins will make it easier for you to turn a profit during your first few months on Amazon. You’ll add a few more dollars to your company’s account with shipping charges and other fees. You’ll still increase your income, even if you only sell a few units.
On the other hand, choosing cheap products that don’t sell well will result in substantial losses. By researching products with high profit margins and conducting competitor research, you can price your products better than top sellers and gain a considerable profit.
Improper Inventory Management
Poor inventory management leads to your products running out of stock and potential lost sales as your position in search results lowers. You can easily resolve this common mistake by checking your inventory levels daily. Depending on how many items you sell each day, you may need to check the levels more frequently.
You can use inventory management programs to keep track of your Amazon inventory. Your Amazon shoppers will have a better customer experience with proper management, and your business will grow.
Not Writing Amazon Product Listings Properly
Writing an Amazon product listing is very similar to writing sales copy. A great listing must have all the necessary details about your product and follow Amazon’s guidelines.
Listings should also answer top customer inquiries and help you gather customer feedback. If your Amazon customers aren’t leaving reviews, you can ask for them.
By miswriting a listing, you violate Amazon guidelines. For example, guidelines state that you cannot use colored backgrounds in the product’s main image. In addition, you cannot bribe customers to reverse their negative reviews of your products in the listing.
Selling Saturated Products
Typically, selling saturated products—products in high demand—is unhelpful. You’re competing against various sellers and Amazon Retail by offering saturated products. However, if your company’s products belong to a less popular niche, you may have success if it gains popularity.
If another seller offers the same product with high shipping costs, customers are more likely to choose the one with the lowest price. Yet, a new, trustworthy brand can stick out among top competitors with enough good reviews. Ask your customers to leave reviews after they get your product.
Some of the top listings could have fake reviews. Positive reviews will increase your listing’s position on the search page while bad reviews will lower it.
Grow Your Amazon Seller Account with Click Fluency
Whether your new business needs help managing inventory or developing a strategy to increase your products’ rank on Amazon, Click Fluency can help. We offer years of experience with Amazon search engine optimization, assisting new brands in choosing profitable products, and more. Our team of experienced Amazon sellers has the firsthand knowledge and expertise to help you identify your mistakes and resolve them effectively.
As your brand’s Amazon activity increases with better visibility and more sales, it can get hard to manage your account. Leave it to us at Click Fluency and schedule a call to learn more today.