Building a reputable online presence in the e-commerce landscape is challenging with millions of competitors striving to put their products under the digital spotlight. When customers search for products, sellers share a common goal of coming up on the top spot in search results to attract customers.
That’s why every product has its unique ranking, which is influenced by its relevance. If you look at your Amazon product listings, you’ll see that every product has a “Best Sellers Rank,” which is a powerful indicator that can determine your product’s popularity.
What is Amazon’s Best Sellers Rank (BSR)?
Also known as the Amazon Sales Rank, it doesn’t necessarily mean your products need to be the best sellers to gain a good ranking. It acts more as a reward for making a sale, which can clue consumers in on how well your product is selling in the marketplace.
The lower the rank, the higher the sales, though it’s better to think that a product ranked at number five will fare better than those at the hundredth position. However, it doesn’t apply to all products since the ranking system only works in a specific category.
This means that the BSR can change when the product is under several categories, so something like a spice rack will have a BSR of 1,000 in the Kitchen and Dining. Meanwhile, placing it under the Home Accessories category can give it a 10,000 BSR.
How to Calculate Amazon’s Best Sellers Rank?
There’s no exact formula yet since Amazon doesn’t explain how to calculate the BSR, though you can consider the following top factors that can influence your ranking. This includes the current and historic sales of the product, price changes, promotions, and its competitiveness in the marketplace.
Keep in mind that the algorithm constantly fluctuates, so the BSR can change every hour. Even with the shifting numbers, a BSR is an excellent metric that can give you valuable insights into the frequency a product sells on Amazon.
The Bottom Line: Exploring the Basics of Best Sellers Rank and Why It’s Important for Amazon Businesses
Amazon’s Best Sellers Rank doesn’t replace the impact of organic ranking, but earning a higher position with your product listing can ramp up your revenue in more ways than one. It provides extensive data that allow you to measure the average monthly sales of your items, making it an ideal metric for predicting sales.
At Click Fluency, we are a full-service Amazon agency that takes a data-forward approach to drive measurable ROI on your Amazon sales. Reach out and find out how we can build both your brand and bottom line today!