If you sell products on Amazon, you’ve almost certainly heard of Amazon’s pay-per-click advertising platform. What is Amazon PPC, exactly? More importantly, how does an Amazon PPC campaign affect your sales?
Here’s everything you need to know about the PPC system, how it works, how it can boost your product sales, and how you can take advantage of this popular advertising device.
What Is the Amazon PPC Platform?
In today’s internet-dominated retail economy, Amazon reigns supreme. Consequently, if you want to succeed in retail, you need to sell your company’s products on Amazon, a fact that’s becoming increasingly clear to retailers worldwide.
There are currently about 6.3 million sellers registered with Amazon, and nearly 1,800 new sellers register each day. That’s a lot of competition! Amazon PPC helps keep your products from getting lost among all the noise.
So, what is Amazon PPC, exactly? The PPC platform is a component of Amazon’s internal advertising structure. PPC advertising is keyword-based, which allows you to target shoppers in a variety of ways and connect with more potential customers. As the name implies, you only pay for pay-per-click ads when someone clicks on them.
What Kinds of Amazon PPC Ads Are Available?
There are currently three categories of Amazon PPC ads, and each operates differently to reach potential buyers:
Sponsored Product Ads
Sponsored Product ads are designed to resemble ordinary product listings, typically with a small “sponsored” disclaimer. They appear on product listing pages and show up at the beginning of shoppers’ search results.
Sponsored Brand Ads
Sponsored Brand ads, previously called “Headline Search” ads, are more eye-catching than Sponsored Product ads, with larger, more conspicuous visuals. Unlike Sponsored Product listings, these ads allow you to highlight several products at a time. They appear either as headline banners at the top of search results or as a video further down the page.
Sponsored Display Ads
Sponsored Display ads are the newest type of PPC ads. These ads re-target shoppers who have viewed your Amazon product detail pages. The ads appear not only on Amazon but also on affiliate sites such as Netflix, Facebook, Google, and some mobile apps.
What Is Setup Like?
The first step in setting up a PPC campaign is choosing your ad type. Different types tend to work better for different products or brands.
The PPC platform is focused on targeting potential buyers using carefully researched search terms and keywords. Therefore, no matter which type of PPC ad you choose, it’s critical that your product listings are properly optimized for Amazon’s internal search engine. If Amazon can’t match you with the right buyers, you won’t see great results.
How Will Your Sales Be Affected?
The Amazon PPC advertising platform’s keyword-centered approach to targeting shoppers means more of your products can be seen by the shoppers who are most likely to buy them. The result is a highly effective advertising strategy that can lead to huge increases in Amazon sales.
More sales mean more reviews and better search rankings within Amazon, which is great for your bottom line. What is Amazon PPC going to do for you? Contact us to start designing your Amazon PPC campaign and find out!
Sources:
https://www.marketplacepulse.com/amazon/number-of-sellers
https://advertising.amazon.com/solutions/objectives/performance-advertising
https://clickfluency.com/optimization-of-your-amazon-account/
https://clickfluency.com/contact/