Everyone shops online—and that is no hyperbole. A key player in the eCommerce industry, Amazon alone makes $4,722 every second from shoppers looking to purchase anything from state-of-the-art technology to home goods. What is on your Amazon product page is important. However, launching your Amazon shop won’t promise lucrative sales, especially if you aren’t getting your basics down pat.
What your Amazon product page may be missing
If your Amazon product page isn’t performing as well as it should, it may be missing the following features:
An Optimized Title
Just as readers judge a book by its cover, a buyer will judge your product by its title. On Amazon, your product title should be catchy yet to the point. As a rule of thumb, always include your brand name, product name, and additional features that might inform a buyer’s purchasing decision.
Listing Requirements
When it comes to your Amazon listing, there are a plethora of dos and don’ts. For instance, while encouraging purchaser reviews is entirely permissible, soliciting positive feedback in exchange for an incentive is against Amazon guidelines.
Instead, ensure that relevant audiences are coming across your products by regularly updating your information.
The Flywheel Effect
Amazon is home to hundreds of millions of products, which means publishing a large inventory doesn’t guarantee visibility. In most cases, some products will get more attention than others, which doesn’t mean you should neglect the latter to focus on the former.
As much as possible, you want to encourage a balanced sell-through by building your flywheel for less visible products. To do so, you’ll want to list low-selling products on FBA to gain visibility via Prime shipping.
Then, firmly push Headline Search and Sponsored ads over a few weeks, implementing a process that obtains specific feedback for these products.
Optimized Sales Funnel
If consumers are clicking through to your sales pages but not pursuing a sale, chances are your copy isn’t as optimized as it can be. Observe any objections your prospects may have—what about your product page is lacking?
Competitor Protection
Nothing is more competitive than being able to offer the same product at a cheaper rate. Get ahead of the competition by setting custom labels that tier products by price and excluding as many SKUs (Stock Keeping Units) as necessary.
Similarly, you’ll want to keep an eye out for top-performing competitors and note tactics they’re employing that you aren’t.
Synced Products
If you’re selling the same products on an official eCommerce store or other marketplaces, sync them up to your Amazon account to leverage its fulfillment services. Beyond cross-promotion, you get to keep an eye on quantity levels on all platforms—plus, you can update stocks easier than you would do manually.
Product Photos
Most consumers are visual learners. Thus, no matter how much you’ve invested in keyword research or SEO strategies, your product won’t sell without high-quality photos. Give users a feel of your product by making it visually tangible and appealing.
Amazon Boosted Ads
Strategic advertising is the key to awareness, sales, and organic rankings on Amazon product searches. However, SEO tactics aren’t as straightforward as they are on Google—you’ll also have to consider sales volume, reviews, and other related metrics.
As a rule of thumb, incorporate relevant keywords into spaces such as your product listing titles and descriptions, field keywords, nodes, and brand names.
Concluding thoughts
For up-and-coming sellers, Amazon is the place to be. By achieving first-page status, you can increase revenue while freeing up time to work on other aspects of your growing business.
At Click Fluency, we are a full-service Amazon agency that takes a data-forward approach to drive measurable ROI on your Amazon sales. Reach out and find out how we can build both your brand and bottom line today!