Amazon offers some of the best advertising options on the market, but if you want to seriously up your sales long term, you can’t rely solely on one campaign to do the heavy lifting. You’ll likely want to use different types of sales channels, such as Instagram or your own website. Have you considered something like Amazon Attribution to keep track of everything at once?
Who can use Amazon Attribution? Should you give this advertising tool a chance? Here’s more from Click Fluency’s experts.
What Is Amazon Attribution?
Not that long ago, it was impossible to know how well your external ads were performing, but now, you can get performance data at your fingertips with Amazon Attribution. The tool gives you great insight into which of your non-Amazon advertising channels work best. For example, you can use it to learn how your customers find, research, and buy your products on Amazon, whether that’s through email marketing, paid search, or social media.
With Amazon Attribution, sellers can get access to valuable data, such as:
- Click-through rates
- Total sales
- Impressions
- Purchase rates
- Detailed page views
- Add-to-cart numbers
Amazon Attribution tracks URLs, much like Google Analytics or Facebook Pixel. You insert these tracking URLs wherever you’ve got an ad. When a customer clicks on it and goes to your store, Amazon’s tracker can tell you what they do next.
How much does a tool like this cost you? Good news: Amazon Attribution is totally free. If you’re eligible, you can start using it today without spending a penny.
Who Is Eligible To Use Amazon Attribution?
Okay, there is one drawback here—Amazon Attribution isn’t available to everyone who sells on the platform.
If you’d like to use Amazon Attribution for driving traffic to your site, you’ll have to fall into one of these groups:
- Sellers enrolled in Amazon Brand Registry
- KDP authors
- Vendors
- Agencies with clients who sell on Amazon
Additionally, Amazon Attribution is only available in certain places, including:
- The United States
- Canada
- The United Kingdom
- Mexico
- Italy
- Spain
- Germany
- France
- Portugal
- Egypt
- The Netherlands
What Can Sellers Use Amazon Attribution For?
Now that you know who can use Amazon Attribution, you’re probably wondering what you can do with this supposed powerhouse tool. There are three main things you can do with Amazon Attribution: manage, optimize, and plan your campaigns.
Manage Campaigns With Detailed Information About Every Connection
Where do your Amazon customers come from? Before Amazon Attribution, you’d have no way to tell. You might have sold 500 products on Amazon and attributed 300 product sales to Amazon-based ads, but you’d never know whether the remaining 200 came from email marketing, Meta ads, or somewhere else.
Now that Amazon Attribution has come into the picture, you can get detailed metrics on the specific source of every customer who visits your sales page.
Optimize Campaigns For Savings and More
It’s nearly impossible to effectively optimize your campaigns if you don’t know details about your customers. With Amazon Attribution, you can see which platforms work best and which are underperforming to save a bundle on ad costs.
Plan Campaigns With More Clarity and Foresight
Amazon Attribution metrics tell you which types of ads your customers respond to best. You can use that data to adjust future campaigns for even more impressive performance.
Why Drive External Traffic to Amazon?
It’s tempting to stick with Amazon as your sole advertising source if its ads are working for you. However, if you do that, you could be missing out on a whole lot of selling opportunities elsewhere.
Here’s why it’s smart to focus on external traffic as well:
Getting Traffic You Would Have Missed
Amazon loves ad listings that drive external traffic to its platform. Your organic keyword rankings could get a nice boost.
Highlighting Sales Opportunities
You’ll get in-depth insights into how customers find your products outside of Amazon. Which platforms are driving significant sales for you? Focus on those; ditch the rest.
Ranking Potential
If you’ve ever looked at your Amazon best-seller rank and felt discouraged, sales velocity might be your answer. Amazon boosts sellers’ ranks when they get a big influx of sales. External traffic can help you climb that best-seller list fast.
Ditching the Sponsored Stuff
Are you tired of paying for sponsored ads on Amazon? By using Amazon Attribution, you don’t have to blow your advertising budget every month. Instead, you can drive traffic to your sales page from your website to save you a ton of money.
Leveraging Referral Options
Everyone wants extra cash in their pockets, so why not take advantage of Amazon’s referral bonus on all eligible sales driven by external advertising? It depends on your product category. For instance, sellers can earn a 10% bonus on tools, electronics accessories, books, shoes, and luggage or a whopping 30% for Amazon device accessories.
Must-Try Features of Amazon Attribution
Amazon Attribution is much more than a simple tracking tool. It also comes with a bunch of other features that you may want to check out. For example:
- Tags. Create an Amazon Attribution tag for every channel you advertise on. This allows you to dive deep into various traffic sources and learn where most of your customers come from.
- Visitor behavior. What do customers do when they arrive on your sales page? Do they click on a different item, add your product to the cart, or choose a competitor’s item instead? With Amazon Attribution, you can figure that out.
- Real-time metrics. You’ll get access to real-time campaign performance metrics. No more waiting on reports to catch up until after your campaign has finished.
Let’s Drive More Traffic to Your Amazon Listings!
Now that you know who can use Amazon Attribution, you might be wondering how to get started with this feature-rich tool. Could you use some advice on setting up those tracking URLs or understanding your site’s metrics? Click Fluency can help you understand sales rank meaning on Amazon, set up tracking for email marketing, streamline your social media channels, and much more.
Why wait? Book a free discovery call with Click Fluency’s experienced team today!