If you sell products on Amazon, a custom-built landing page is your chance to shine. You might wonder why you need an Amazon landing page if you’re using an Amazon PPC management service and customers can easily find your products already. One of the most compelling reasons to create a landing page is the data and customer insights it can give you.
Amazon product pages do a great job of turning visitors into customers. But if you’re relying solely on those product pages, who gets all the data about clicks, sales, and even customer emails? Amazon does, not you.
That’s why an Amazon landing page is so important. You can use your landing pages to collect customer data, drive awareness to campaigns, spotlight appealing promotions, and much more. An Amazon landing page is also excellent at driving external traffic to your product pages.
Here’s how to create an Amazon landing page that converts.
Lead with an Eye-Catching Headline
Headlines include just a few words, but they’re an important part of any Amazon landing page. The best headlines include valuable information that incites curiosity so shoppers can’t help but want to learn more.
How can you create a winning headline that visitors won’t simply scroll past? Keep it interesting yet concise. People won’t spend long glancing at your headline, so make sure they can read it and understand the message in a few seconds or less.
Focus on Content Above the Fold
What’s above-the-fold content? This is any content that shows up at the top of the page. It’s called “above the fold” because people don’t need to scroll down to see it.
Lead with your most compelling offer, an interesting video showcasing your product, standout features of your products, or any other content that will make a user want to learn more.
This is your opportunity to grab a customer’s attention. Many users won’t bother scrolling if the above-the-fold content doesn’t catch their eye, so use the space wisely!
Showcase a Great Offer
Few customers can resist a deep discount on a fantastic Amazon product. Offering an intriguing deal is one of the smartest ways to convince customers to give your products a shot, especially if your brand is new and they’ve never heard of you before.
Discounts of 40% to 60% work best if you’re aiming for higher conversion rates. You might think that when it comes to discounts, higher is better. That’s true, but only up to a certain point. Discounts of 70% and higher can devalue your product in a customer’s eyes. Try playing around with various discount levels to see which has the best conversion rate.
Add These Must-Have Features for Your Amazon Landing Page
When you first start building your Amazon landing page, it’s easy to feel a bit lost. What elements should you include for the best conversion rates? Here’s a list of features that every Amazon landing page should have.
Images and Videos
High-quality images and videos allow you to grab a visitor’s attention fast. Try including images that show the product from every angle and videos depicting how the item works. Video testimonials from real customers work well, too.
Call to Action
Even the prettiest images and most compelling offers won’t help if customers don’t know what to do or where to go next. Call-to-action messages can include:
- Buy Now
- Learn More
- Get This Deal
- See Our Product on Amazon
Place brightly colored call-to-action buttons at the top, middle, and bottom of your page so customers can see them no matter where they are.
Social proof is one of the strongest drivers for purchases on Amazon. Customers want to know if the product does what it’s supposed to do. If you’ve earned five-star reviews for your product, showcase them prominently to convince customers that they’ll love your product, too.
On your Amazon landing page, you can show off branding elements, such as your company logo. It’s also a good place to put your contact information and links to social media pages so customers know how to reach you. This helps them feel more confident that you’re someone they can trust.
A limited-time offer spurs customers to buy your product before the deal runs out. Try putting an offer timer at the top of the page, or include language such as “Only 10 left at this price.”
Remember to Keep Things Simple
Many Amazon sellers make the mistake of going overboard with their landing pages. However, it’s best to keep things simple and easy to understand so visitors don’t get overwhelmed. Don’t include irrelevant images or long blocks of hard-to-read text. Your customers should be able to skim the page and understand your offer quickly.
Track Your Results
Don’t forget to track and analyze results for ads on your Amazon landing page. This data lets you know which ads work best, who’s buying your products, who clicked on an ad but didn’t convert, and more. For instance, if a user clicked your ad but didn’t buy, you can use this information to retarget them with a different offer that might work better.
You can gather this information by linking tools such as Facebook Pixel and Google Analytics to your landing page. These tools will help you improve your conversion rate so you’ll spend less money on ads that don’t work.
Try Amazon Landing Page Generators
If you don’t have the time or skill to make your own landing page, you can use Landing Page Promoter or another Amazon landing page generator to create one for you. Enter your product URL, and the generator will make a landing page with just a few clicks.
Need Help with Your Amazon Landing Page? Contact Click Fluency!
Ready to make an Amazon landing page that converts with your customer base? Contact our team of Amazon experts at Click Fluency to book a discovery call today! We can also tell you more about AWS Educate, reverse ASIN lookup, and other tools that can take your Amazon business to the next level.