Amazon is one of the largest e-commerce platforms worldwide, which means that it has buyers from locations around the world. This can be especially helpful for businesses owners who are interested in selling their retail products online. If you are serious about getting your products on Amazon, you should consider hiring a professional photography service to capture them at their best. Just keep in mind that Amazon has some specific requirements for the images that you submit.
If you aren’t too sure about what these specifications are, read on. This blog post will talk about those requirements and how to optimize your Amazon images.
Amazon’s Technical Requirements for Uploading Photos
1 – The Requirements for the Main Image
The main image is the main image that features your product. This image is the one that will be displayed on the product details page. It is also going to be the one that will be displayed on the search results, so it’s important that you choose it wisely.
Don’t worry; you don’t have to come up with this image from scratch. You can use a pre-existing image that is already online. As long as it meets the following requirements, it will work just fine.
Here are the requirements for the main photo:
The main image dimensions should be 1200 x 2000 pixels.
The image should be a JPEG file.
The image should be a high-resolution image with a white background.
The image should be at least 1000 pixels on the longest side.
2 – The Requirements for the Thumbnails
The thumbnails are the images that appear on your product page. Amazon allows you to upload up to a total of nine thumbnails. Each of these images should be a maximum of 200 x 200 pixels and should be a JPEG file.
3 – Requirements for Other Images
Although Amazon technically doesn’t require you to upload other images, many sellers do it for the sake of completeness. These images include images for the product description, product specifications and to showcase the features of the product.
The requirements for these images are similar. They should all be JPEG files and have dimensions of at least 1000 pixels on the longest side.
Optimizing Your Amazon Product Images
1 – Add keywords to the image’s title and description.
The title and description of the main image should have keywords that are similar to the product. If the product’s main keywords are “fluffy leopard cat,” the main image should be tagged with those words as well. This will help the image rank higher on search results.
2 – Add keywords to the image file name.
Just as it is with the image’s title and description, you should also add relevant keywords to the image file name. If the product’s main keywords are “fluffy leopard cat,” the image file name should also be tagged with those words.
3 – Make sure the main image is visually appealing.
The main image is the product’s visual representation, so it is important that it is appealing. It should be clear without any noise. You should also enhance the image to make it look crisp and colorful.
Conclusion
Getting your products on Amazon is a great way to reach new customers around the world. Although it’s easy to put your product on Amazon, you need to ensure that you are doing things right. If you aren’t too sure of what you are doing, you should consider using a professional Amazon image optimization service.
If you need help with your Amazon listing optimization, come to Click Fluency! We will help you grow your Amazon business so you can expand your brand name. Schedule a call with us today!