If you haven’t been living under a rock for the past several years, you’re aware of how massive and widespread Amazon is. Amazon is an excellent platform for selling your items as a business owner. Getting your goods to rank #1 in the Amazon search engine, on the other hand, might be difficult. Amazon product listing optimization is critical to achieving this.
You must be upset as a new seller because you haven’t made any sales. Even seasoned merchants struggle to rank high on Amazon and attract buyers to their listing. But other successful stores make sales all the time; what might they have done that you haven’t? Find out as we examine the top Amazon product optimization strategies. Read on!
Let’s get to know Amazon Product Listing Optimization.
- Product Title
The product title is the first thing your buyers will see when they search Amazon. It’s also an essential aspect of your product listing since its keywords inform Amazon’s Algorithm about your goods and link you to a buyer search. In other words, the purpose of your product title is to make your listing relevant to purchasers.
Here are some dos and don’ts for optimizing your product listing.
Do’s
● Use relevant keywords in your product title.
The relevant keywords in the product title should be the same as the phrases buyers use while searching on Amazon. This allows customers to easily search for your product while Amazon does its work of ranking it on the results page. According to Amazon, you may only mention your keyword once, and further usage will not boost the term’s worth. When choosing a keyword, try for one with a high search volume and relevance.
● Add the benefits and features of the product.
The title of your product isn’t only important in ranking your product but also in attracting potential buyers. It should include the benefits and features of the product. This makes them feel convinced to buy your item and increases the click-through rate.
Don’ts
● Don’t use trademarked names.
Amazon strictly prohibits including trademarks since it could violate the law. Amazon would delete your listings, and you could also receive an account suspension.
● Don’t use words unrelated to the product.
We recommend avoiding using words that have nothing to do with your product. It confuses the customers, and they will not find what they are looking for.
● Don’t use keywords that aren’t related to the product.
The title is all about enticing your potential customer to click, so you should avoid using words related to a different product. It’s confusing and won’t do your listing good.
- Product Description
The next thing you need to do is optimize your product description. Similar to the product title, the description contains all the information people need to determine whether a product is worth buying. Here are the do’s and don’ts.
Do’s
● Include relevant keywords in the description.
Use your keyword in the description, but don’t overdo it. You don’t want to be penalized by Amazon for keyword stuffing.
● Build a relationship with your customer.
A good product description does more than just inform you about a product. It also builds rapport between you and the buyers. It creates trust, so buyers will be more likely to buy the item.
● Use bullet points to emphasize the product features.
Bullet points can be an easy way to showcase the features of your product. Most potential buyers scan the item’s information before deciding whether to buy the item.
Don’ts
● Don’t use words unrelated to the product.
This point doesn’t change. Avoid using words that have nothing to do with your product because it confuses the customers and will not get them hooked.
● Don’t use words that are too long and complex.
Amazon’s website provides a tool to check the readability of your product description. The tool tells you the Flesch-Kincaid grade level. The lower the number, the easier it is to understand the text. You should aim for the Flesch-Kincaid grade level of 6 or below.
Conclusion
Product optimization is an essential part of every e-commerce business, but this doesn’t change in Amazon. Amazon’s strict policy on product listing optimization is why you may be struggling with sales. However, if you know how to do it right, you’ll find yourself selling daily.
At Click Fluency, we are a full-service Amazon agency that takes a data-forward approach to drive measurable ROI on your Amazon sales. Reach out and find out how we can build both your brand and bottom line today!