Understanding Amazon Native Shopping Ads: A Quick Guide

Amazon is one of the biggest online retail giants in the world, and with such a wide product selection, it’s easy to see why. Customers can find electronics, toys, and even groceries on the Amazon marketplace.

How would you like to earn a piece of Amazon’s billion-dollar profits? With Amazon Native Shopping Ads and a product-focused website or blog, you can do exactly that. Best of all, you don’t need to know any complex advertising strategies to use Native Shopping Ads because Amazon creates the ad code for you.

Amazon ads management services like Click Fluency can help you set up Native Shopping Ads and refine your on-page SEO so those ads earn more clicks. Below, find out more about Amazon Native Shopping Ads and learn how you can put them to use on your site today.

What are Amazon Native Shopping Ads?

Native Shopping Ads

Amazon Native Shopping Ads displays ads that are relevant to the content of a website or page. Using a few lines of code, Amazon automatically scans your pages and inserts contextual recommendations based on the keywords it finds.

For example, if you write a blog post about kitchen remodeling, Amazon might show ads for appliances, lighting, and other products readers may have an interest in. Users who value convenience can click your ads and go directly to Amazon to purchase any item that’s caught their eye.

When a visitor clicks your ad and makes a purchase through Amazon, you earn a commission of 4% to 8% (depending on product category and volume). If the customer buys other items during the same visit, you’ll earn a commission on those sales, too.

For example, assume a customer spends $1,000 after clicking your ad. At 8%, you’ll earn a commission of $80.

Amazon Native Shopping Ads perform best on websites that focus on products. Sites featuring product article pages, comparisons, demonstrations, and reviews yield good results when paired with Amazon Native Shopping Ads.

What are the Different Types of Amazon Native Shopping Ads?

Amazon offers three variants of Native Shopping Ads:

  • Recommendation Ads: Amazon scans your pages and displays ads for suggested products automatically. This is the easiest way for beginners to start using Amazon Native Shopping Ads.
  • Search Ads: Amazon displays ads based on a category or search phrase determined by you or your visitors. When visitors click the chosen term or search phrase, Amazon shows them a list of relevant products to choose from.
  • Custom Ads: With Custom Ads, you choose four to eight products to display on your page. This method offers a lot of flexibility, but if you don’t pick relevant products, commissions can be low. It’s a good option for people who want to showcase their own products. For example, authors can send users to the Amazon pages for their books.

You can display your Native Shopping Ads in one of two formats:

  • List format: This is a simple text list of ads. It blends in seamlessly with content, making it ideal for site owners who prefer a subtle, unobtrusive user experience.
  • Grid format: This responsive format shows elements such as product names, images, user reviews, and prices. It’s a good choice for site owners who want their ads to stand out.

How to Use Amazon Native Shopping Ads

If you don’t have an Amazon affiliate account yet, you’ll need to create one before you can use Amazon Native Shopping Ads.

Next, go to the Amazon Native Shopping Ads page and click “Create Ad Code.” Amazon will ask you which type of native ad you’d like to create. For this example, choose “Recommendation Ads.”

Now choose the product categories you’d like to display ads for. Pick categories that are closest to your website’s main topic for the most relevant ads. When you select a category, Amazon will show you an example of how its ads will appear on your website. Amazon also asks whether you want to display your ads in a horizontal grid or a vertical list. Choose the option that will look best on your site.

Finally, Amazon will give you your ad code. Copy and paste this into your website’s code. Alternatively, if your website runs on WordPress, you can also look for free plugins that will do the job for you.

Once you’ve inserted your ad code, save the changes. Ads will usually start showing up on your pages within minutes, but in some cases, you may need to wait a few hours for changes to take effect.

If you’d like to track link type performance, create tracking IDs for each website where you’ve placed ads. Amazon recommends that site owners use a different ID for each ad placement so they’re easier to track. You can view the link type report, including items shipping, revenue, and advertising fees, through the Amazon Associates dashboard.

Tips for Making the Most of Amazon Native Shopping Ads

Amazon Native Shopping Ads don’t require much maintenance, but if you’d like to improve their performance, try these tips.

  • Placement: To maximize conversions for product-oriented pages, Amazon recommends placing ads after the main content, or just above the content’s conclusion. Visitors who have reached the bottom of the page are engaged and more likely to click on an ad. Avoid placing ads in the footer because doing so usually has a poor conversion rate. For lengthy pages, consider placing ads in the middle of the content.
  • Category fallbacks: If Amazon can’t find an ad that matches your chosen category, it might display irrelevant ads, which can confuse users. Amazon suggests setting up fallbacks, or alternate categories, for which it will display ads when the primary category yields poor results. You’ll find the Fallbacks section at the end of the “Your Ad Preferences” page.

Would You Like to Earn More as an Amazon Affiliate Marketer?

ad management

Now that you’ve discovered the power of Amazon Native Shopping Ads, don’t stop there! Click Fluency is a full-service Amazon agency that’s ready to elevate your business to the next level. Schedule a call today to get help with Amazon ads automation, ad management, growth strategies, and all your Amazon affiliate marketing needs.

Imagine looking at your Amazon account and:

• Seeing a higher return on ad spend
• Not worrying about issues with your seller account because it’s handled by experts
• Feeling in control of your Amazon success
• Spending less time on the complexities

All of this, and so much more, happens when you work with Click Fluency. Schedule a call today to get started.