Amazon is the leading e-commerce website in the world. However, Amazon’s popularity is a blessing and a curse. If you are hoping to find future customers, Amazon is the place to be, which means all your competitors will also be on Amazon, competing for the same customers.

Click Fluency offers a range of services to help your business stand out. If you need help with Amazon’s pay-per-click model, an Amazon PPC specialist will be a great resource. An Amazon competitor analysis is an effective way to understand the Amazon landscape and where your products fit.

What Is Amazon Competitor Analysis?

To succeed with Amazon sales, knowing and understanding your competitors is imperative. Amazon competitor analysis allows you to identify rival brands. Once you have identified your competitors, you can analyze their sales tactics. This analysis helps you determine best practices in the industry as well as any gaps in the market your products may be able to fill.

Effective Amazon rival analysis is a useful tool in your quest to optimize your brand’s listings, elevate search rankings, and increase sales.

How Can Amazon Competitor Analysis Help Your Business?

That all sounds amazing, but how does it work? How can learning about other businesses on Amazon increase your sales? Will it take up more time than you have?

It may seem tedious to study other brands’ business practices when focusing on your own company’s success. However, with such a saturated marketplace like Amazon, understanding your competitors’ tactics is what opens the door for you to make informed, astute decisions about your own business. It could very well make the difference between sinking or swimming.

Finding Rival Businesses

Your goal is to be a top-ranked business on Amazon. To do this, you must know which companies you are trying to outrank. Using competitor analysis for Amazon sellers, you can start by searching some keywords related to your brand. Which other companies show up in the Amazon search results? This allows you to identify your rivals, which is a crucial first step in outperforming them.

Using Amazon’s “customers who bought this also bought” feature is a great way to gain insight into who your competitors are and which companies Amazon recommends to customers. This knowledge can help you make decisions so that your products stand out against these top competitors.

Listings 

Your competitors’ listings give you a look into their strategies. What titles do they use? What do their product descriptions highlight? What customizations do they offer, and are there different colors, sizes, or styles? 

By analyzing competitors on Amazon, you can also identify any gaps in their offerings. Is there a customization they do not offer? Do your products have features that the competitors’ products don’t have? Take the opportunity to capitalize on that differentiation and draw customers to your products instead of theirs as you build your online store.

Prices

Monitoring your rivals’ prices on Amazon gives you important information about the sales landscape for your product. If you notice their prices increasing or decreasing for certain styles, you now have valuable insight into the popularity of certain varieties and products over others.

Sales

An Amazon Marketplace rival assessment can help you monitor your competitors’ monthly sales. Keeping track of how much inventory they are selling and which products sell more than others gives you a helpful baseline as you consider your sales strategies.

Reviews and Questions

As a customer, you are familiar with Amazon’s reviews. Reviews on Amazon are crucial for customers deciding between brands and products. For sellers like you, the reviews section of your competitors’ products lets you know what customers love about their products and what problems customers are having. 

Equipped with this information, make an effort to carry the most popular styles in your store. You can also ensure your company’s products don’t have the same issues as your competitors’. For example, if customers are unhappy about the packaging of your competitors’ products, ensure your products have excellent packaging to set you and your product apart. This type of Amazon competitor analysis helps keep your store at the cutting edge of what customers want.

Trends

Trend cycles are notoriously fast-moving and fickle — all the more so with social media. Analyzing your competitors’ sales and reviews on Amazon gives you insider knowledge on which products and styles are performing particularly well at a certain time, helping you stay on top of the trend cycle.

Advertising

Marketing and advertising campaigns require a lot of effort, so you want to ensure you are advertising as effectively as possible. One way to help determine this is by analyzing your rivals’ advertisements. E-commerce competitor research helps you determine what works for your competitors and where your advertising efforts can make improvements.

Why Does This Matter?

To increase your sales on Amazon, you must improve your brand’s visibility and presence. But with all the businesses and products housed on Amazon, it can feel intimidating to carve your niche in the e-commerce landscape. A strategic analysis of Amazon competitors from an Amazon business consultant makes that process simpler and more effective.

Understanding Amazon Marketplace competitors will help you see the full picture of the landscape for your products and how your brand fits in and can be set apart. You want to fit in so customers see your products when they are browsing. However, it is crucial to stand out so customers go with your company over a rival.

Optimize Your Brand on Amazon

You know your store offers excellent products — after all, it’s why you’re on this platform. Amazon competitor analysis can help you make business decisions so that customers can find out the quality of your products for themselves. Without it, you’ll be perpetually grasping at straws.

If Amazon competitor analysis sounds like the right step for you and your company, contact the experts at Click Fluency. Our team is ready to help elevate your business, sales, and brand presence.