Isn’t Pinterest just for pictures of people’s kids, pets, and DIY projects? That’s what many Amazon sellers think, so they don’t bother spending time with this popular visual platform. Instead, they opt for advertising on Facebook, Twitter, and other social media channels that seem like they’ll give a better return on investment.
Pinterest earns billions in revenue every year, and your Amazon business can earn a slice of that money, too! Here’s how to promote Amazon products on Pinterest and increase your Amazon listing traffic.
What Kinds of Ads Can You Run on Pinterest?
Pinterest offers a few different types of ads, but if you’re just getting started, you might not know which one’s right for you. Wondering how to promote Amazon products on Pinterest? Here is a quick primer on Pinterest ads and how you can use them.
You’ll pay a fee to show off your products with Promoted Pins, but the traffic boost is well worth it. Whenever someone searches for a product related to your niche, your Pins pop up in those search results. If you’re looking for a way to promote brand awareness and drive traffic to your Amazon page, Promoted Pins might be a smart choice for you.
With Carousel Ads, you can show Pinterest users two to five images of your products. They’re a great pick if you’d like to showcase different features or display a product from different angles.
Collection Ads can include one main image and up to three supporting images. When a visitor clicks on the ad, they’ll see up to 24 images. Pinterest automatically creates these collections for you, but you can make your own collection if you prefer.
Pinterest makes Rich Pins by pulling info from your website. When you change a product image or other content, Pinterest updates Rich Pins automatically. That means you’ll spend less time managing your Pinterest content so you can focus on running your business instead. Pinterest offers three types of Rich Pins, but the best one to keep your eye on is the Product Rich Pin.
Have you ever had an Amazon customer leave items in their cart without buying? If so, you’ll love Shopping Ads. You can use them to retarget people who abandoned their cart and encourage them to finish the purchase.
Zeroing In on Your Target Audience
Do you know who your target audience is? Basically, they’re the people who are most likely to buy your products on Amazon. Pinterest gives you a few different ways to show off your items to users. Here’s a quick summary of each one.
Have you ever wished you could just click a button and forget all about advertising? If this sounds like you, you’ll probably be thrilled with automatic targeting. Choose this option, and Pinterest will show users content that’s based on the topic of your Pins.
Do location, age, and gender matter when it comes to who you target with your ads? It does if you want to get your products in front of the right people! If you sell women’s clothes, for instance, you wouldn’t want to show ads to men because they’re not going to convert.
If you’ve already gathered emails from your customers, you’re one step ahead of the game. Put that email list to work by showing targeted Pinterest ads to your loyal customers.
This strategy will likely be familiar if you’ve played around with Google PPC ads. All you’ll need to do is choose a few keywords, and Pinterest will show your ads to users who search for those terms. Simple, right? You might want to include a few negative keywords, too, so your ads won’t appear in the search results for users who look for those terms.
Would you like to leverage your existing audience to find similar groups on Pinterest? That’s what Actalikes is all about! Let’s say you’ve got an audience of dog lovers. Using Actalikes, you can find audiences that share similar interests like spending time in the great outdoors.
How to Excel with Amazon Advertising on Pinterest
So you’ve nailed down your target audience, and you’re all set to start advertising on Pinterest. That’s great! But now what? Try these tips.
Become Part of a Community
Community truly is at the heart of every social media channel, and that includes Pinterest too. So don’t be shy — get out there and follow people! Look for users who post content that’s related to what you’re selling on Amazon. Follow them and post your own content, and it’s sure to catch their eye.
Encourage Sharing for Social Proof
Pinterest users are more likely to buy products if other people love them. See if you can convince a few happy customers to model your products for you (make sure to get their permission before posting their images on Pinterest, of course). If you can track down an influencer with a loyal fan base, that’s even better.
Don’t Forget About SEO
You probably know that SEO is important for your website. Put those SEO strategies to work on Pinterest, too! Be sure to use the right keywords so your Pins pop up when someone searches for them. For even more of an SEO boost, remember to use hashtags. People can click on your hashtags to check out other stuff you’ve posted.
Share Pins Wherever You Can
Is your Amazon business already rocking a huge following on Facebook or Twitter? That’s perfect because you can share your Pins with your audience for even more visibility! Try it out and see how much traffic these channels send to your Amazon page.
Want a Hand with Pinterest Ads? Call Click Fluency!
If you’re hungry to learn even more about Amazon affiliate links on Pinterest, Click Fluency would love to work with you. We’re an Amazon ads agency that excels at driving growth and conversions with native shopping ads on Amazon. We know how to promote Amazon products on Pinterest, build your ad campaign, and much more. Book a discovery call with our team today!